Similar to flyers, bookmarks can be used to communicate about an event or a product, or simply to advertise a company by displaying its logo or slogan. The advantage of the personalised bookmark is that it can be offered by a company that has no connection with publishing: all that is needed is to create an attractive model that makes the person who receives it want to use it thanks to an original or humorous visual. Just like a diary or a calendar, the bookmark can be used by a company as a gift for its employees or as a goodie to hand out at a trade fair or street-marketing event. The different opportunities to distribute this type of material Today, they are used by many readers and have even become real collector's items. Made of ribbon, leather and rope, they quickly became a means of communication for publishers or booksellers who took advantage of the opportunity to display the name of their company or the address to which the reader could go to buy his or her next book. In medieval times, books were rare and unique, and therefore considered precious objects.īookmarks as we know them today began to appear in the Middle Ages. Nowadays, they are mostly made from paper or cardboard, but originally they were more solid and made from wood, bone or even gold or other metals. The bookmark, also called a bookmark, is an object that the reader will place between two pages when he wants to pause his reading, so that he can easily pick up the story where he left off.
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